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The Study on the Factors Affecting Purchasing Decision of Customer of Tata Bolt and Tata Zest Cars at Agartala by Niladri Motors, Agartala The study on the factors affecting purchasing decision of customer of TATA BOLT and TATA ZEST Cars at Agartala by Niladri Motors, AgartalaA Dissertation Report Submitted to the Tripura University in partial fulfillment.