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Jollibee Foods Corporation: International Expansion Jollibee Foods Corporation: International Expansion Synopsis / Executive Summary Jollibee was and, to a certain extent, remains a family company. In 1975 Jollibee was an ice-cream parlor owned and operated by Tony Tan Caktiong, and in anticipation of higher ice cream costs, diversified their offering with Filipino home-style sandwiches, based.