Pages • 4
Virgin Group and Coca Cola Management StrategiesVirgin Group and Coca Cola Management StrategiesBackground Information and Challenges of the Virgin GroupFrom 1968 to 2007, Richard Branson leads the Virgin group to become a conglomerate of more than 200 companies with business in music, airlines, rail transport, soft drinks, radio broadcasting and etc. (Grant 2005a:309) The Virgin.