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Changing Role Of MarketingEssay Preview: Changing Role Of MarketingReport this essayThe Changing Role of Marketing in the CorporationThe Changing Role of Marketing in the Corporation Summarised byONI AKINOLASTREAM 1MBA 802ASSIGNMENTINTRODUCTIONOver the past two decades changes in the concept and practice of marketing have been fundamentally reshaping the field .Many of these changes have been initiated.