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Bubble Tea Case Study Essay Preview: Bubble Tea Case Study Report this essay CASE STUDY – Bubble TeaMichelle Gracia5150348The key elements that have contributed to Chatime’s success in Australia to this day was that they targeting the right market segment by being present in the Asian-Australian residential area; thus makes their niche market strategy work.
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1St Target MarketBubble Tea FranchiseBubble Teamichelle Gracia5150348Chatime’S Success