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Xm RadioEssay Preview: Xm RadioReport this essaySummary and ConclusionWe believe XM Satellite Radio should offer a subscription-based offering of 50+ channels for $10 per month. XM needs to acquire new customers and we recommend using the $100M launch campaign as described in this report to generate significant customer adoption. Situation AnalysisCompanyXM Satellite Radio was founded.
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