Portfolio Planning at Ciba-Geigy and the Newport Investment Proposal CASE WRITE-UPName: Anuj Kumar Yadav Roll#: 1610006Section: IIM V Date: 15thMar 2017Case title: Portfolio Planning at Ciba-Geigy and the Newport Investment proposalQuestion.1: Should Ciba-Geigy make the Newport Investment? If so, which option and why?Answer: Ciba-Geigy has 3 options as far as the Newport issue is concerned. This Newport.
Essay On Ciba-Geigyðžð
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Essay Preview: Ciba Report this essay The chemical basis and production process for Ciba-GeigyЎЇs pharmaceuticals and AirwickЎЇs room deodorizers are similar enough. The fits between Ciba-Guigy and Airwick are: Potential synergisms: Madison Laboratories has personnel with marketing skills which may help Airwick; Airwick has the sales organization that Madison Laboratories lacks. CIBA-GEIGY has money which.
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