Citibank India – the Segmentation Choice for Profitable Growth TO:Harpeet GrewalFROM:XXXRE:The Segmentation Choice For Profitable Growth DATE:November 2, 2015To be more competitive in the intense credit card market and to focus on profitable growth, Citibank India needs to change its target market selection strategy. Based on the result of industry analysis and its historical performance,.
Essay On Citibank India Credit Cards
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Citibank India Credit Cards: Strategy for Profitable GrowthCitibank India Credit Cards: Strategy for profitable growthLan Hoang Phuong DiepOctober 8, 2017TO: Harpeet GrewalFROM: Lan DiepRE: Decision on whether to redefine the segmentation and targeting choices, or revise the entire marketing strategyDATE: October 8, 2017The purpose of this memo is to evaluate the performance of Citibank’s credit.
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