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The Rift Inside the C-Suite – the Ceo Vs. the CmoThe Rift Inside the C-Suite – the Ceo Vs. the CmoTHE RIFT INSIDE THE C-SUITE:THE CEO VS. THE CMOINTRODUCTIONThe need for companies to focus on their customers has never been more critical or apparent than during these soft economic times. As companies cast about for.