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Coca Cola Micro Macro FactorsEssay Preview: Coca Cola Micro Macro FactorsReport this essayCoca Cola Micro Macro Factors1.0 Introduction1.1 Overview of marketing managementAccording to Philip Kotler (2000):“Marketing management has the task of influencing the level, timing, and compositions of demand in a way that will help the organisation achieve its objectives. Marketing management is essentially demand.