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Meichenbaum Essay Preview: Meichenbaum Report this essay Meichenbaums self-instructional approach Psychologist Donald Meichenbaum pioneered the self-instructional, or “self-talk,” approach to cognitive-behavioral therapy in the 1970s. This approach focuses on changing what people say to themselves, both internally and out loud. It is based on the belief that an individuals actions follow directly from this self-talk..