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Marketing Plan for Colgate Total Toothpaste Marketing Plan for Colgate Total ToothpasteTa Linh Dan, Nguyen Huu Tho, Nguyen Thi Phuong ThaoTran Le Ngan Ha, Ton Nu Nhu YPrinciples of MarketingJuly 7th, 2016Dr. Nguyen Thi Mai TrangMacro-environment of Colgate Total toothpasteTechnological Environment Like other brands and companies that exist in the market, Colgate Total has to apply.