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Benchmarking Case Essay Preview: Benchmarking Case Report this essay Benchmarking Benchmarking is a method to evaluate the quality of outcomes by comparing an agencys performance against that of similar organizations. The objective of benchmarking is to meet “customer requirements, developing accurate measures of productivity, and improving competitiveness” (Finkler, Kovner, & Jones, 2007, p. 341). Benchmarking.