Pages • 1
Positioning Denizen a Levi Strauss & Co Brand Positioning dENiZEN a Levi Strauss & Co brand Executive summary: Levi Strauss and Co.(LS&CO), is a trusted, internationally known company with a strong Levi’s brand image and deep history of producing high quality jeans. LS&CO offers a wide range of men’s, women’s and children jeans including cotton.