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The Commitment-Trust Theory of Relationship Marketing Essay Preview: The Commitment-Trust Theory of Relationship Marketing Report this essay 1. Relevance of Article The paradigm of market competition has undergone a real change. Currently, it is understood that competition need not be predatory, but cooperative. This is because the competition is very fierce and complex, since the.
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Commitment-Trust TheoryConcept Of Relationship MarketingParadigm Of Market Competition