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Case 6.2: The Overhead Door Company Essay Preview: Case 6.2: The Overhead Door Company Report this essay Marys current method of initiating contact with her customers is by adopting the “introductory approach”. This approach focuses on Mary introducing herself as the name of the company, followed by a short remark and then she moves straight.
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Common ApproachesIntroductory ApproachMarys Current MethodNeed Of The Prospect