Pages • 5
CallawayEssay Preview: CallawayReport this essayCallawaySWOTStrengthsWell known nameBest-in-industry R&DMany pro golfers endorsing Callaway productsInnovativeCompetitive natureProducts made with strict procedures to ensure qualitySeller-buyer relationshipsWeaknessesUnfamiliar golfers using the productsAt times innovation goes too far, and provides a performance advantage, which leads to the PGA banning the product from playOpportunitiesTo maintain leadership in just about every aspect of golf.