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Define the Four Main Segmentation Bases and List at Least Two Segmentation Variables for Each Define the four main segmentation bases and list at least two segmentation variables for each.Marketers can base their segmentation of consumer markets on demographic, geographic locations, psychographics and behaviour with regard to the product. The first segmentation base is geographic.
Related Essay Topics:
Companies TargetCosmetic CompaniesFour Main Segmentation BasesSegmentation Variables