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Innovation and Competitive Advantage: Changing Environments Essay Preview: Innovation and Competitive Advantage: Changing Environments Report this essay Innovation and Competitive Advantage: Changing EnvironmentsJuan A ColonUniversity of PhoenixMay 8, 2017 Innovation and Competitive Advantage: Changing Environments Most companies around the world are facing a problem to build and sustain their products in the ever-growing competition in the business.