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Cervus Strategic Management 04-75-498-03Strategic ManagementCase Analysis: CervusSubmitted to: Prof. Huanglin WangSubmitted by:Li, Luyao 104008698Lv, Liyan 104113134Durocher, David George 103539911Marcangelo, Damiano Francesco 103641195Date Submitted: 3/15/2015ContentsKey issues Internal Analysis External Analysis Financial Analysis Alternatives Decision Criteria Recommendation Implementation Short-term Long-term Action Plan Sequence of Actions (approximately) Control mechanism Contingency Plan Appendix Key issuesCervus equipment has achieved a stable growth in term of revenues over past nine years, and the company’s current.