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Zoes KitchenEssay Preview: Zoes KitchenReport this essayCompany HistoryZoлs Kitchen opened its first store in 1995 serving lunch five days a week. The restaurant entered the fast-casual segment of the already mature restaurant industry. The fast-casual division was the newest emerging segment at the time, proving to be more than a fad. Zoлs son, John Cassimus,.