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Magellan Boatworks Marketing Strategy Essay Preview: Magellan Boatworks Marketing Strategy Report this essay interoffice memorandumto: WALT ROBINSONfrom: AKSHAT SATIsubject: MAGELLAN BOATWORKS MARKETING STRATEGYdate: 11/01/16In the face of political and economic uncertainty in late 2016, Magellan Boatworks is witnessing diminishing sales and the marketing department is faced with a dilemma whether to change the company’s marketing message. I.