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Krispy Benchmarking Essay Preview: Krispy Benchmarking Report this essay Krispy Kreme Benchmarking Krispy Kreme is a leading branded retailer and wholesaler of high-quality doughnuts. The Companys principal business, which began in 1937, is owning and franchising Krispy Kreme doughnut stores where over 20 varieties of doughnuts, including the Companys Hot Original GlazedЙ, are made, sold.
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Companys Principal BusinessKrispy Kreme Doughnut StoresKrispy Kreme StoresSales Channels