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Identify Marketing Opportunities(Conair) Essay Preview: Identify Marketing Opportunities(Conair) Report this essay Industry Description: The focus of this report is centred on the Small Electrical Appliance retail industry. This is made up of a variety of different categories which are: • Household Appliances — Frypans, Woks, Mixers, Blenders. • Personal Care Appliances — Hairdryers, Epilators, Hair.