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Cola Wars Continue: Coke and Pepsi in 2010 Cola Wars Continue: Coke and Pepsi in 2010 Question1. Carbonated soft drinks (CSDs) industry is a duopoly, dominated by concentrate producers Coke and Pepsi (72% share by volume, US, 2009). This structure (fewer firms) offers profit opportunities to the firms and therefore drives the profitability of CSD.
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