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Case Study – Hotel Icon Contents1 Introduction 1.1 The strategic issues 1.2 Timeline 2 Decision making 2.1 Methodology 2.2 Decision Point 1: PolyU announce upgrade in 2007 2.3 Decision Point 2: Impact of the global financial crisis at end of 2009 2.3.1 Excluding irrelevant cost and using different cost estimator 2.4 Using actual market data 2.5 Conclusion of decision making 2.6 Discussion 3 Performance measurement 3.1 Period.