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Ready-To-Eat Breakfast Cereal Industry Essay Preview: Ready-To-Eat Breakfast Cereal Industry Report this essay Ready-to-Eat breakfast cereal industry The Ready-to-Eat (RTE) cereal industry started in 1894 when Dr. John Kellogg and his brother, W.K. Kellogg, endeavored to make whole grains appetizing to Dr. Kellogg’s vegetarian clients in his Michigan sanitarium. From this beginning, W.K. went on.