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Gucci : Consumer Behavior Essay Preview: Gucci : Consumer Behavior Report this essay Gucci : Consumer BehaviorMeredith Holliger September 24th, 2016 Guccio Gucci opened a leather goods and small luggage company in Florence Italy in 1921. In the1930’s the line was expanded to handbags, trunks, gloves, shoes and belts. Many of the customers were equestirians so.