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Fbs Unit Assignment Essay Preview: Fbs Unit Assignment Report this essay 2.2 Millennial consumers It is widely acknowledged that William Strauss and Neil Howe coined the term Millennialin 1987, when children born in 1982 were entering preschool, and the media were first identifying their prospective link to the new millennium as the high school graduating class of 2000( Horovitz, 2012). Although.