Pages • 5
Involvement&MotivationEssay Preview: Involvement&MotivationReport this essayInvolvement Theory that Creates Consumer Motivation in Buying DecisionAssignment ObjectiveDiscuss involvement theory and its implication for marketers. For a product of your choice, indicate your marketing strategy to market it to a low involvement consumer and a high involvement consumer. IntroductionHumans as social beings are never satisfied. According to Abraham Maslow.