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Word Sense Disambiguation Using Hal RESEARCH METHODOLOGYIMPACT OF BRAND IMAGE AND CONSUMER PERCEPTION ON BRAND LOYALTY: A STUDY IN CONTEXT OF PATANJALI AYURVEDA LTD. AMONG THE PEOPLE OF JAMMUSUBMITTED BY:IVANI KATAL 27-MBA-15MANHAR MALHOTRA 29-MBA-15MITALI SHARMA 31-MBA-15CONTENTSS.NO.TOPICPAGE NO.1ACKNOWLEDGEMENT2ABSTRACT3CHAPTER I: INTRODUCTIONOBJECTIVES OF STUDYDEFINITIONS OF TERMSBRAND IMAGEBRAND LOYALTYCONSUMER PERCEPTION4CHAPTER II: LITERATURE REVIEW2.1 HYPOTHESIS FORMATION2.1.1 BRAND IMAGE AND BRAND.