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Bardot Marketing Plan Holistic Report By: Elizabeth Ricketson, Hayley Ashworth, Stephanie Smith & Rachel Louey Group: M Garment Category: Fashion Tops Table of Contents 1.0 Executive Summary 2.0 Current Marketing Situation 2.1 Market Situation at a Glance 2.1.1 Industry Revenue 2.1.2 Product & Market Segmentation 2.1.4 Industry Costs and Average Sector Costs 2.1.6 Major Players.