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Marketing First Chapter Summary Daniel Benitez GorisChapter 1‐ Defining Marketing for the New Realities (Due Date 8/31/17) (typewritten, bring to class) Completion of this assignment requires reading Chapter 1. Answers should be in your own words, (not copy and paste) well thought out and substantive. Please be prepared to discuss on 8/31/2017. What is the focus of this chapter? Many people think that marketing is just selling and advertising. And its natural: television commercials, newspaper ads, direct mail campaigns, vendor visits and internet ads are bombarded every day. However, sales and advertising are just the tip of the marketing iceberg.In general terms, this chapter discuss about marketing.