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CASE : TiVoCompany : TiVoConsumers : Mainly married couple falling in age group 25-54 and earning more than $100k.Competitors: Microsoft ‘s Ultimate TV, ReplayTV, Direct TVContext : TiVo wants to increase its customer base and its brand value for which company has followed various surveys.Analysis :From Different Exhibits:Exhibit 1: There is continuous increase in TiVo subscribers over.