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Mkt 3710 – Starbucks Case Study MKT-3710 9-3-11 “International Marketing” Case Study “Starbucks-Going Global Fast” Starbucks – Going global fast: Case study Identify the controllable and uncontrollable elements that Starbucks has encountered in entering global markets. Uncontrollable elements The uncontrollable elements that Starbucks has encountered in its entry to global markets are: volatility of market,.