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McDonalds Case Study Essay Preview: McDonalds Case Study Report this essay Introduction History The original founders of McDonalds, and the fast-food concept, were brothers Dick and Mac McDonald. In 1948, they modified their drive-in restaurant, creating the standard for the contemporary fast-food restaurant of modern times. From the introduction of a limited menu of just.
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Corporate LogoGolden ArchesMac Mcdonald Hamburger StandOriginal Founders Of Mcdonald