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Diversification Essay Preview: Diversification Report this essay CORPORATE DIVERSIFICATION What is Diversification? Ansoff (1965): Diversification represents the entry of the firm into new markets with new products. Kamien & Schwartz (1975): Diversification is the extent to which firms classified in one industry produce goods classified in another. Ramanujam & Varadarajan (1989): Diversification is defined as.