Cluster Analysis When conducting cluster analysis for the numerical variables, the distance between two cases is measured utilizing the Euclidean distance. Euclidean distance is extremely influenced by the scale of each variable. Variables with larger scales (such as Market_Cap) have a stronger effect on the total distance. This issue is addressed by normalizing the continuous.
Conglomerate Incs New Pda Essay Preview: Conglomerate Incs New Pda Report this essay CASE #2MKTG D76 – MARKETING ANALYTICSConglomerate Inc. new PDA CaseNetlink, a joint venture between American wireless carrier Conglomerate Inc. and a PC manufacturer has designed a new hybrid product called ConneCtor which integrate a Personal Digital Assistant (PDA) with a smartphone.ContextThe company.
Connector Segmentation Essay Preview: Connector Segmentation Report this essay I. Main ProblemsNetlink was planning to launch ConneCtor which is an integration of a PDA and a cell phone. The main problems are given the attributes of ConneCtor, (1) Which segment should ConneCtor target and (2) What were the needs of the potential customers of ConneCtor?.
