Essay On Cosmetic Consumers

Marketing Audit for Estee Lauder Essay Preview: Marketing Audit for Estee Lauder Report this essay Marketing Audit of Estee LauderClaire Liu MK 3204/19/17ContentsIntroduction        3Macro Environment Assessment        3Market Environment Assessment(Economic)        5Strategic Assessment(Mission and Vision)        2Organizational Assessment        7Financial Assesment(Profitability)         8Marketing Mix Assessment        10Recommendation and Action Plan        11Conclusion        14Reference        15Introduction Estee Lauder is a US based cosmetic company. The major products they sell are skin care, makeup,.