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Cosmetic Industry Porter’s Analysis PORTER’S ANALYSIS Threat of new entrants The cosmetic industry has a low threat of new entrants. Why? Because it has a huge cost of entry. In order to develop a competent cosmetic product, you have to invest great amount of resources. Starting from the research and development up to brand positioning..
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Competent Cosmetic ProductCosmetic Industry PorterHuge Cost Of EntrySmall Shop