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Spark Publishing and Printing House: Short-Run Management Decision Raises a ‘hamlet-Like’ Dilemma CASE STUDYSPARK PUBLISHING AND PRINTING HOUSE: SHORT-RUN MANAGEMENT DECISION RAISES A ‘HAMLET-LIKE’ DILEMMABackground of the Case Spark Publishing and Printing started when Narottamdas Sheth established Spark Printing Press, a small operation, near his mansion in Ahmadabad, in the western Indian state of Gujarat..