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Ikea Case Study BMGT 272 Case 3: IKEA From the start it was determined that IKEA would be a price leader, offering sleek well designed furniture at nearly 50% of the cost of its competitors. As the strategies succeed, IKEA grew into international markets. With each additional stage in growth, IKEA had to reevaluate the.
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Additional StageCost Of Its CompetitorsEnormous Expense Of FurnitureIkeas Strategy