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Analysis of Haier Group’s Expansion into China Essay title: Analysis of Haier Group’s Expansion into China The Haier Group is one of the world’s largest whitegoods manufactures with over 50 000 employees worldwide. The group was founded as “Qingdao Refrigerator Co.” in 1984 in Qingdao, Shandong Province, China. Haier Group has become a multi-billion dollar.