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Mktg 665 – Starbucks Corporation MKTG 665Case projectCase study: Starbucks CoffeeSubmitted to: Submitted by:Prof. Mark Lee Diksha Bansal E01485701About the company:Starbucks Corporation is an American coffeehouse chain. It was founded in 1971. The name and the mermaid logo were inspired by their love for the sea which signified its origin that is.