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Crocs Shoes – the Imperfect Supply Chain Abstract Crocs shoes, started in 2002, took the footwear industry by storm and within six years had yearly revenues that exceeded $720 million. Much of their success is attributed to their revolutionary supply chain model which challenged key industry assumptions of supply and demand. This strategy allowed Crocs.
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Athletic Footwear IndustryCompanys Footwear ProductsCrocs PhenomenonCrocs Shoes