Pages • 1
General Foods Corporation Case Essay Preview: General Foods Corporation Case Report this essay In March 1967, Crosby Sanberg, manager-financial analysis at General Foods Corporation, told a casewriter, “What I learned about incremental analysis at the Business School doesnt always work.” He was convinced that under some circumstances sunk costs were relevant to capital project evaluations..
Related Essay Topics:
Crosby SanbergGeneral Foods CorporationManager-Financial AnalysisNew Instant Dessert