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Retail Industry SESSION 1: CULTURE FUNDAMENTALS Formation and learning of immediate culture: Immediate Envrnt (upbringing: parets)National Context (education, political and legal systems, economy, arts..)Indirect Influence (history, religion)Culture can be difficult to understand: maybe because we don’t see everything: the iceberg of culture: we see behaviors and artefacts (architecture, use of space, decoration,… but also fashion, food organizational structures,.