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Case 6.2: The Overhead Door Company Essay title: Case 6.2: The Overhead Door Company Mary’s current method of initiating contact with her customers is by adopting the “introductory approach”. This approach focuses on Mary introducing herself as the name of the company, followed by a short remark and then she moves straight into her selling.
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Common ApproachesCurrent Garage Roller DoorIntroductory ApproachNeed Of The Prospect