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Canadian Blood Services – Case Analysis EXECUTIVE SUMMARYCanadians have been donating blood through Canadian Blood Services (CBS) since 1998. Since its inception, CBS has had to work hard to improve the public’s trust in blood transfusions due to the contamination concerns of the 1980’s. To date, the trust level has increased to 80% among Canadians..
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Canadian Blood ServicesCurrent Strengths Of CbsStan DoolbySuccess Of The Campaign