Essay On Current Value Proposition

Apple Inc. and Samsung Case Study [pic 1]Module Code                                    :        MOD001228        Module Name                                         :         Marketing ManagementModule Leader                        :        Orla O’ConnorAcademic Year                                :        2015/16Semester/Trimester/Session        :        SEM2Assignment title                        :        Element 010 – ASSIGNMENT 3000 WORDSSID Number                                :        1550383Word Count                                :        2,168 (body and text)Submission Date                        :        13th May 2016[pic 2][pic 3]Table of Contents1        Customer perceived value of Samsung and Apple        1.1        Value creation in Business Relationships        1.2        Conclusion        1.3        Means-end Model        1.3.1        Conclusion for Means-end Model        2        Evaluating the.